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What millions of anonymous counts revealed about 2020

When restrictions took effect in March 2020, nobody could say precisely how much foot traffic had actually changed, or where. Meshed and the SMART Infrastructure Facility at the University of Wollongong set out to measure it, using millions of anonymous counts already being collected across 24 local government areas. Median pedestrian activity fell 36 percent almost immediately, and by 60 percent in some locations.

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Catherine Caruana-McManus Director of Sales and Strategy    16 October 2020    6 min read
Elevated view of a busy Australian pedestrian street, people rendered as anonymous motion blur
The pattern is legible, the person is not. That is precisely what the counting method produces.
On this page
  1. What was measured, and how
  2. What the data showed
  3. Why continuous measurement changed the question
  4. What this means for measuring public space now

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Australia had plenty of opinion about how empty the streets were in 2020 and very little evidence at the granularity that mattered. National mobility indices were too coarse to help a council decide anything, and survey data arrives months after the period it describes.

What did exist, largely unnoticed, was a network of pedestrian counters already installed in more than 180 locations around the country, quietly producing anonymous counts every ten minutes.

The COVID-19 Pedestrian Index Research Report was the result of pointing academic method at that dataset. It was produced jointly by Meshed and the SMART Infrastructure Facility at the University of Wollongong.

What was measured, and how

The dataset drew on more than 100 nCounter devices, collected with the support of 24 local government authorities, producing millions of individual data points.

The counting method matters here, because it determines what the data can and cannot tell you. nCounter is non-vision-based. It detects the wireless signals that nearby devices broadcast anyway, uses them as an anonymous proxy for the number of people present, counts locally on the device, and transmits only an aggregated number at the end of each interval. No personal information is collected, and no individual is identified or followed. What comes out is a count of how busy a place was, and nothing else.

That constraint is what made the research possible at this scale. A count that carries no personal information can be aggregated across two dozen council areas and published without a privacy impact assessment for every site.

What the data showed

Two findings stood out.

The immediate drop was sharp and uneven. Median pedestrian activity fell 36 percent as soon as restrictions came into effect in March 2020. In some locations the fall reached 60 percent. Averaged across all device locations, daily pedestrian traffic was down 60 percent after 18 March.

The unevenness was the useful part. A national average of minus 36 percent tells a council nothing actionable. Knowing which of its own precincts fell by 20 percent and which fell by 60 percent tells it where recovery support would do the most good. That was the explicit purpose of publishing the index, to show which areas had lost the most activity so assistance could be targeted rather than spread evenly.

Elevated view of a busy pedestrian street with people rendered as anonymous motion blur
What the method actually captures. Density and flow are legible, and no individual in this frame could be identified.

Why continuous measurement changed the question

Before this, most councils understood pedestrian activity through occasional manual counts, typically a few days a year, usually in good weather, usually in the busiest part of the busiest street.

Continuous counting changes what can be asked. Instead of how many people walked past this point on a Tuesday in March, the question becomes how this precinct compares to the same week last year, which hours are actually busy, how long people stay, and whether last month's intervention made any measurable difference.

The 2020 research is a demonstration of that shift under unusually clear conditions. The intervention was abrupt, universal and precisely dated, which makes it about as clean a natural experiment as public space ever offers.

What this means for measuring public space now

The infrastructure that produced this research was not built for a pandemic. It was built so councils could understand how their public spaces were being used, and it happened to be in place when something worth measuring occurred.

That is the argument for continuous measurement generally. The value is not in any single number. It is in having a consistent, comparable baseline already running when you need to answer a question you did not anticipate.

A national average told councils nothing. Knowing which of their own precincts fell hardest told them where to act.

People counting dashboard showing counts across multiple sites, people per hour and people per day
Aggregate counts across sites, with no personal information collected at any point in the chain.
Dwell time histogram and heatmap showing how long people remain in a monitored area
Dwell time distribution, the measure that separates a busy place from a place people actually stay.
100+
counting devices in the dataset
24
local government areas contributing data
36%
fall in median pedestrian activity after March 2020

This research was reported independently by IoT Hub, Australia's Internet of Things trade publication.

“Australian researchers tap pedestrian counters for COVID-19 project”, IoT Hub, 5 May 2020.

“Councils encouraged to tap pedestrian data for COVID-19 recovery”, IoT Hub, 16 October 2020.

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Catherine Caruana-McManus
Written by
Catherine Caruana-McManus

Director of Sales and Strategy at Meshed. A recognised leader in intelligent asset management & smart cities & has delivered hundreds of successful customer deployments across Australia, Asia Pacific and the US. Founding Director of the Connected Technology Alliance Australia and former Director at KPMG and IBM.

Measure your places, not your assumptions

Anonymous, continuous counts that show how public space is actually used, precinct by precinct.