Talk to Us
Skip to main content

Stop managing your important spaces, places and precincts on guesswork

nCounter delivers accurate, privacy-safe people counting data across indoor and outdoor spaces, so every decision about your budget, operations and activation is backed by real evidence. Live on a dashboard within minutes.

500 millionPeople counted
100+ CitiesAsia Pacific & USA
FCC & RCMApproved

Trusted by operations, precincts and property managers

Privacy-safe people counting solutions for diverse environments.

How nCounter works

A low-cost, privacy-safe and portable people counting solution for generating reliable foot-traffic insights from detected smart devices.

Step 1

Count

nCounter sensors detect Wi-Fi signals from devices, not people

Step 2

Connect

Data transmitted via secure LoRaWAN network with no personal information stored

Step 3

See

Real-time dashboards and reports show movement patterns and trends

Step 4

Act

Make data-driven decisions on maintenance, planning, funding and activation

How nCounter counts, connects, shows and acts on foot traffic data

See live footfall data from your important spaces. Within minutes of power-up, your spaces are reporting.

Real results from real places

Explore how our innovative solutions have empowered businesses worldwide to achieve their ambitious goals.

Tourism Destination Shopping Precinct

Justify infrastructure spending with real movement data and usage patterns

Context

A premier Australian holiday destination renowned for its pristine beaches and year-round warm climate attracts high visitor volumes, particularly during Christmas, New Year and school holiday periods. Its vibrant strip shopping precincts are popular hubs for dining, retail and entertainment, serving both tourists and the local community.

The local council has been an early adopter of smart city initiatives for more than a decade, earning multiple innovation awards. As part of its ongoing digital transformation program, Council deployed digital street kiosks with large-format displays to promote local traders, events, attractions and visitor information across key tourism precincts.

The Challenge

Council needed to ensure kiosks were positioned for maximum visibility and engagement while also supporting broader precinct management. Key objectives included understanding real-time pedestrian volumes, helping traders align opening hours with peak footfall, measuring dwell times around seating and landscaped areas, optimising cleaning and amenity servicing, managing parking and traffic demand, and evaluating the impact of markets and community events.

The solution needed to be accurate, discreet, aesthetically aligned with kiosk design, powered directly from the kiosk, and operate without collecting personal data or using vision-based technology.

The Solution

Building on its existing deployment of more than 30 nCounter devices, Council integrated a privacy-preserving nCounter sensor directly into the digital kiosk design. Installed within a purpose-built IP67-rated enclosure, the device is powered by the kiosk and transmits anonymised footfall and dwell data via LoRaWAN to Council’s dashboard.

The Outcome

Data began reporting immediately, delivering 24/7 insight into pedestrian movement and dwell behaviour. The insights now inform future kiosk placement, trader operating hours, precinct activation, transport planning and service delivery. Council also plans to share insights with local traders and the community, supporting evidence-based placemaking, economic vitality and an improved visitor experience.

Transport Activation Hub

Track active transport adoption and reduce environmental impact

Context

A major transport authority, working in partnership with a metropolitan council, launched a pilot program to better understand how people and vehicles move through a high-activity transport precinct. The area included a major railway station, surrounding footpaths and cycling routes, bus stops, taxi and loading zones, on-street parking (including accessible bays), and adjacent hospital, education and parkland precincts.

The project aimed to collect accurate, real-time data over a six-month period to inform more effective planning and management of highly contested kerbside and public realm assets.

The Challenge

Urban transport precincts face growing pressure from competing demands across pedestrians, cyclists, public transport, private vehicles and service providers. Without reliable, continuous utilisation data, it is difficult for transport planners to allocate space equitably, improve safety outcomes and optimise network performance across different times of day and peak periods. Traditional surveys and manual counts provided only limited snapshots and were insufficient for long-term, evidence-based planning.

The Solution

The transport authority engaged Meshed to deploy more than 100 IoT sensors across the precinct, including nCounter people counting devices, smart parking sensors and urban heat monitors. nCounters were installed at station entrances and exits, pedestrian overpasses, footpaths and bus stops, delivering continuous, fully anonymised pedestrian movement and dwell data via LoRaWAN.

The Outcome

The project delivered a clear, real-time understanding of how the precinct was used, supporting improved kerbside allocation, safer pedestrian and cyclist movement, better transport network performance and data-driven planning that enhanced accessibility, inclusion and economic activity across the precinct.

Riverside Entertainment & Retail Precinct

Measure activation success and attract investment with footfall evidence

Context

A major riverside entertainment and retail precinct located minutes from the CBD of a large Australian capital city attracts a diverse mix of locals, tourists, commuters and eventgoers throughout the year. Designed as an eclectic destination with dozens of traders, food venues and live entertainment, the precinct operates across extended hours and supports adjacent ferry services, shared pedestrian and cycling paths, and nearby residential communities.

The Challenge

Managing a precinct of this scale required accurate, long-term insight into how people moved through and used the space, across peak events, seasonal variations and quieter non-trading periods. Precinct operators and the state development authority needed reliable data to support operational planning, maintenance scheduling, event management and future investment decisions, without relying on manual counting, expensive infrastructure or privacy-sensitive technologies.

The Solution

A privacy-first, LoRaWAN-based people counting solution was deployed across the precinct and surrounding riverfront areas. Low-cost sensors were installed on buildings and light poles using a mix of mains and solar power. The solution delivered fully anonymised, aggregated footfall and dwell-time data to a secure, cloud-hosted dashboard, operating continuously with minimal infrastructure and no impact on customer privacy.

The Outcome

Over multiple years of operation, the solution has provided 24/7 insight into visitor volumes, movement patterns and space utilisation. These insights have supported smarter event planning, improved maintenance efficiency and informed long-term precinct planning. The data has helped guide decisions around future residential development, hospitality expansion, transport access upgrades and broader precinct revitalisation initiatives.

The Result

Evidence-based decision-making, reduced operational uncertainty and a scalable, privacy-safe approach to understanding how people use complex public spaces.

Retirement Living Developer & Operator

Ensure tenant occupancy is engaged and commercial decisions are backed by data

Context

A leading property development company of high-end retirement and resort living, land lease communities, build to rent, student housing, residential management and specialist disability accommodation has had significant growth over the past 3 years. As a leader in innovation in quality lifestyle accommodation, this real estate management group have invested in state-of-the-art building management and energy and water sustainability solutions resulting in several industry excellence urban development, master builders and construction awards.

The Group prides itself on the delivery and ongoing management of quality accommodation and is responsible for the customer experience and comfort of its residents and workers.

The Challenge

With the challenge of managing a fast-expanding customer base and managing expectations of quality living environments, the Group were seeking to get granular data on the motion, occupancy and dwell times of utilisation of the shared spaces across their retirement and resort living spaces. With an extensive list of shared spaces including cafes and bars, cinemas, pool areas, reception areas, dining rooms, lounge areas, recreation rooms kitchens and gyms they were seeking a low cost but effective sensing solution that could provide accurate data to a centralised building management dashboard.

The Solution

The Group chose to commission Meshed to provide nCounter people counting devices as well as motion and indoor air quality sensors across two major properties. The ease of installing an indoor gateway at each of the facilities providing deep penetration into all the shared spaces, enabled a fast implementation in days with the data immediately reporting to the Meshed cloud hosted dashboard. The customer used the flexible features of the Grafana based dashboard to set up alerts as well as customise the dashboard panel for each of the shared spaces.

The Outcome

With real time data now available the organisation has realised significant maintenance savings of up to 20% with a solid understanding of which parts of the complexes and resorts were being most utilised and ensuring allocation of resources and staffing to support resident needs were more closely aligned to their patterns and behaviours over the day.

Chosen by 65+ Australian councils. Precincts, councils and property teams back their decisions with real movement evidence.

Why nCounter works

Low-cost, accurate and portable people counting solutions embedded with technology that counts devices, not people.

Hardware and deployment

  • Two (2) IP67-rated nCounter devices
  • One (1) LoRaWAN indoor gateway
  • Non-intrusive installation
  • Deploy anywhere, anytime (indoor, outdoor, temporary)
  • Omnidirectional counting coverage

Platform and insight

  • Powerful cloud-hosted dashboard
  • People count, dwell times & heatmaps
  • Real-time & historical reporting
  • Alerts, thresholds & event reporting
  • Data integrations via APIs to customer systems

Ownership and assurance

  • Full data ownership
  • Privacy-safe by Design
  • Enterprise-grade security (end-to-end encryption)
  • 12-month warranty, maintenance
  • Technical support

Cost and scale

  • No SIMs, no cellular fees, no video governance burden
  • Proven lower total cost of ownership
  • Scales effortlessly from pilots to city and precinct-wide rollouts
  • One platform for people counting as well as future smart building & asset management

Is this for you?

Trusted by operations, precincts and property managers. Privacy-safe people counting solutions for diverse environments.

Government & Smart Cities

Public space planning and urban analytics

Retail & Commercial

Shopping precincts and commercial zones

Tourism & Hospitality

Attractions, entertainment and visitor hubs

Transportation & Mobility

Transit hubs and active transport networks

Education Campuses

University and college space management

Know how many people are using your places, right now. See dwell time, peak periods and movement patterns as they happen.

nCounter device mounted indoors

Order your nCounter now

Start seeing dwell time and busy periods with 24/7 insights you can act on from day one.

Speak to a Meshed expert

What space managers are saying

Teams who have transformed their planning and business decisions through the power of nCounter

Paul PainterManaging Director, Peclet Technology
“At Peclet, we specialize in open data and data sharing, dealing with numerous data sources from various organizations, open data, and the Internet of Things (IoT). Among the data we collect are people counting data from different technologies, such as CTV, WIFI devices, and the Meshed nCounter. From our experience, we have found that connecting to the nCounter technology is the most effortless solution, and it provides the most comprehensive data insights, including dwell times.”
Sarah BarnsCo-Director, Studio ESEM
“We really appreciate that nCounter is privacy-preserving. We’re not collecting any personal information or tracking individuals. At a time when there’s so much digital tracking, we just wanted the basics. To discover how many people are in an area and understand how long they stay. For us, that shows how many people are connecting with our program and their level of engagement, and nCounter has been really useful in building out our programming.”
Abhinav GuptaAccount Manager, Metrix Consulting
“nCounter supported us with event attendance estimation for a regional WA surf event. The setup was straightforward, and once installed, the device was effective in capturing attendance data at the central event location. The seamless integration between the device and the gateway made setup easy, and the device performed reliably even in areas with limited network coverage. Live data transmission via the dashboard also enabled us to monitor attendance throughout the event period.”

Frequently Asked Questions

Everything you need to know about nCounter

What is nCounter and what problem does it solve?

nCounter is a privacy-first people counting solution that provides near real-time insight into how many people are using a space, how long they stay and when peak periods occur. It replaces manual counts, surveys and assumptions with continuous, defensible data to support better planning, operations, maintenance, activation and investment decisions across public and commercial spaces.

Does nCounter collect personal data or track individuals?

No. nCounter does not collect names, phone numbers, MAC addresses, images, video, device IDs or any personally identifiable information (PII). It only produces aggregated, anonymised counts, making it privacy-safe by design.

How does nCounter protect privacy when using Wi-Fi signals?

nCounter uses custom firmware developed by Meshed that does not rely on MAC addresses. Instead, it analyses multiple non-identifiable technical characteristics of Wi-Fi probe requests to estimate device uniqueness. Randomised MAC addresses are immediately discarded, no identifiable data is stored or transmitted, and all processing is transient and anonymised.

Is nCounter GDPR compliant?

Yes. nCounter is GDPR compliant by design. It adheres to GDPR principles including data minimisation, purpose limitation and privacy-by-design by ensuring no personal data is collected, processed or stored.

Is signage or public notification required?

Because nCounter does not capture PII, video or identifiable device data, it is widely accepted for use in public spaces without surveillance signage. Organisations may choose to disclose deployment as part of transparency however it is no different to a passive air quality sensor or room motion sensor in buildings which do not require signage.

How does nCounter count people?

nCounter estimates footfall by anonymously detecting Wi-Fi probe requests broadcast by smartphones and other Wi-Fi enabled devices. The firmware aggregates counts in 10-minute intervals and securely transmits only aggregated totals via LoRaWAN to the dashboard.

What data does nCounter provide?

nCounter reports:

  • Total people in range
  • New arrivals
  • People currently present
  • People who have left
  • Average and moving-average dwell time
  • Dwell time distributions (histograms)

Data can be viewed hourly, daily, monthly or across custom time periods.

How accurate is the data?

nCounter delivers decision-grade accuracy suitable for operational planning, benchmarking and comparative analysis. Accuracy depends on placement, range configuration and environment, which Meshed supports during deployment and optimisation.

How accurate is using Wi-Fi devices as a proxy for people counting?

Wi-Fi detection is a widely accepted proxy for understanding pedestrian presence and trends in public and commercial environments. nCounter improves accuracy by analysing multiple non-identifiable signal characteristics rather than relying on MAC addresses alone. While no method is 100% perfect, nCounter provides consistent, repeatable and highly useful insights over time.

What if someone does not have a smartphone, will they be counted?

People without Wi-Fi-enabled devices may not be directly detected such as young children playing in a playground. However, smartphone penetration in public spaces is very high, and nCounter is designed to measure patterns, trends and relative change, not identify individuals, making it highly reliable for planning and decision-making.

What infrastructure is required?

nCounter requires:

  • Power (mains or optional solar)
  • A suitable pole or structure to mount the nCounter as well as a high point to mount the gateway in nearby vicinity
  • LoRaWAN coverage (existing network or a low-cost gateway)
  • No SIM cards, no customer IP network access and no high-bandwidth connectivity are required
What are the components of the nCounter solution?

The nCounter solution includes:

  1. nCounter device, installed on-site
  2. nCounter dashboard & reporting platform, cloud-hosted analytics
  3. LoRaWAN connectivity, secure transmission via a gateway

The Meshed nCounter Special Offer includes all three components.

How difficult is installation?

Installation is simple and non-intrusive:

  1. Mount the device
  2. Connect power
  3. Check for local LoRaWAN connectivity and/or install supplied LoRaWAN gateway within the vicinity of the nCounter
  4. Confirm connectivity via the dashboard

Most installations take minutes, with data visible within 3 to 10 minutes of power-up.

Can nCounter be used outdoors and for temporary events?

Yes. nCounter is IP67-rated, supports solar power and is portable, making it ideal for outdoor locations, pop-up events, festivals and temporary studies. The associated LoRaWAN gateway can also be moved as required.

Can the data integrate with our existing systems?

Yes. Data can be:

  • Viewed in the nCounter dashboard
  • Exported by authorised users
  • Integrated into systems such as Power BI, asset management platforms, digital twins or public dashboards via secure APIs.
Who owns the data?

Customers own their data and the hardware. Data can be exported at any time. Meshed provides the platform and support under a licence-to-use model, ensuring security, continuity and system maintenance.

Does nCounter have FCC and RCM approvals?

Yes. nCounter devices are fully certified, including:

  • FCC approval for international and US deployments
  • RCM approval for Australia and New Zealand
What is the pricing model for nCounter?

nCounter uses a subscription-based model:

  • Hardware is purchased upfront as a capital expense
  • An annual subscription covers device maintenance, dashboard access, data storage and LoRaWAN connectivity

Accurate visitor data, privacy-safe by design

No IT involvement, no personal data, no vision-based hardware. Live on a dashboard within minutes.

Keep exploring