Why people counting matters.
Why leading decision-makers across cities, transport, tourism and the property sector are moving beyond assumptions and adopting evidence-based, real-time occupancy intelligence to improve operational efficiency, optimise infrastructure utilisation, enhance public safety and customer experience, and make faster, more confident decisions in increasingly dynamic people centric environments.
WHAT'S INSIDE- Why people counting is on track to be a $4.69 billion industry by 2034.
- How privacy-safe wireless sensing compares with traditional vision-based systems to provide accurate occupancy and dwell time datasets.
- Real-deployment evidence across cities, property, retail, tourism and transport environments.
- The business case framework for justifying investment for modern day people counting solutions.
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Featured deployments include CBRE, Sunshine Coast Council and Liverpool City Council.
What you will learn from this paper
A practical, evidence-backed guide to measuring movement in public and commercial spaces, written for the people who need to act on the data.
USD 1.46B in 2025, growing to USD 4.69B by 2034 at 13.89% CAGR. Why investors and procurement teams are paying attention.
From city masterplans to retail precinct leasing to transport hub operations, the sectors getting the strongest returns and why.
Vision-based, sensor mat, beam break, BLE, WiFi probe, and LoRaWAN systems compared on accuracy, cost, privacy, and total cost of ownership.
Privacy-by-design wireless sensing that aligns with the Australian Privacy Principles, GDPR, and CCPA, without storing personal data or requiring public disclosure.
From New York City to Sydney, and many major cities in between, large-scale smart city and transport deployments continue to demonstrate how modern sensor networks can reliably deliver accurate, real-time operational data over many years of continuous operation.
A practical framework for sizing the business case using before-and-after data, including the questions procurement teams ask first.
The first five pages, up close.
Catherine Caruana-McManus
Connect on LinkedInThe power of privacy-safe, real-time people counting lies in transforming assumptions into measurable insights, enabling organisations to make smarter, data-driven decisions around planning, leasing, staffing, operations, sustainability and resource allocation.
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