WHITE PAPER

Why people counting matters.

Why leading decision-makers across cities, transport, tourism and the property sector are moving beyond assumptions and adopting evidence-based, real-time occupancy intelligence to improve operational efficiency, optimise infrastructure utilisation, enhance public safety and customer experience, and make faster, more confident decisions in increasingly dynamic people centric environments.

WHAT'S INSIDE
  • Why people counting is on track to be a $4.69 billion industry by 2034.
  • How privacy-safe wireless sensing compares with traditional vision-based systems to provide accurate occupancy and dwell time datasets.
  • Real-deployment evidence across cities, property, retail, tourism and transport environments.
  • The business case framework for justifying investment for modern day people counting solutions.
CBRE logo. Sunshine Coast City Council logo. Liverpool City Council logo. Australian National Maritime Museum logo.
The Meshed people counting white paper, a 50-page report on measuring movement in public and commercial spaces.
People walking along a sunlit Sydney harbourside boardwalk with the city skyline and a ferry in the background.

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TRUSTED BY
CBRE logo. Sunshine Coast City Council logo. Liverpool City Council logo. Australian National Maritime Museum logo. Noosa Council logo. NSW Government logo. City of Fremantle logo. Town of Cary, North Carolina logo.

Featured deployments include CBRE, Sunshine Coast Council and Liverpool City Council.

What you will learn from this paper

A practical, evidence-backed guide to measuring movement in public and commercial spaces, written for the people who need to act on the data.

01
How big the people counting market actually is

USD 1.46B in 2025, growing to USD 4.69B by 2034 at 13.89% CAGR. Why investors and procurement teams are paying attention.

02
Where people counting drives the most value

From city masterplans to retail precinct leasing to transport hub operations, the sectors getting the strongest returns and why.

03
The trade-offs between counting technologies

Vision-based, sensor mat, beam break, BLE, WiFi probe, and LoRaWAN systems compared on accuracy, cost, privacy, and total cost of ownership.

04
How to count without surveillance signage

Privacy-by-design wireless sensing that aligns with the Australian Privacy Principles, GDPR, and CCPA, without storing personal data or requiring public disclosure.

05
What proven deployment looks like at scale

From New York City to Sydney, and many major cities in between, large-scale smart city and transport deployments continue to demonstrate how modern sensor networks can reliably deliver accurate, real-time operational data over many years of continuous operation.

06
How to justify the spend to your board

A practical framework for sizing the business case using before-and-after data, including the questions procurement teams ask first.

A SNEAK PEEK INSIDE THE PAPER

The first five pages, up close.

Page 1, Cover.
Page 2, Full contents and chapter overview.
Page 3, Executive summary and market sizing.
Page 4, About Meshed and our deployment footprint.
Page 5, Defining people counting and where it applies.
See the full report.
Catherine Caruana-McManus, Director Strategy and Sales at Meshed.
AUTHOR

Catherine Caruana-McManus

Co-Founder and Director of Strategy & Sales at Meshed, with more than 20 years’ experience delivering large-scale IoT and digital transformation initiatives across infrastructure, property, transport, industrial, and utilities. Global expert in smart cities and innovation holding executive roles for the likes IBM, KPMG and other leading tech companies.

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The power of privacy-safe, real-time people counting lies in transforming assumptions into measurable insights, enabling organisations to make smarter, data-driven decisions around planning, leasing, staffing, operations, sustainability and resource allocation.

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